3 Reasons to Kill Influencer Marketing
Harvard Business Review
SEPTEMBER 12, 2014
In fact, it goes back to research done by Katz and Lazarsfeld , two prominent sociologists, in the 1940’s and 50’s. We’ve seen powerful social epidemics erupt in the Arab Spring , the Euromaidan protests in Ukraine and the 2004 Orange Revolution that preceded it. Science finds little evidence to support influencer marketing.
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