Corporations: Lessons from a College Football Halftime
Michael Lee Stallard
NOVEMBER 6, 2014
During halftime, TCU will celebrate the 10th anniversary of “Frogs for the Cure” which began in 2005 when TCU athletics partnered with Susan G. First created in 2010, the video combined inspirational music and footage of hundreds of survivors and supporters. With each subsequent year, the music video has gotten more elaborate.
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