Steve Jobs, Tim Cook, and Apple's Innovation Premium
Harvard Business Review
AUGUST 31, 2011
It took a few years to get things back on track, but from 2005-2010 Apple's innovation premium jumped to 52%. With Jobs unexpected exit in 2011, Cook's key task is to not only keep Apple humming but to deliver something surprising. Can he do it? History suggests Cook's task will be difficult, but not impossible.
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