It’s been a rough month in the media for Walmart.
Why Walmart’s Senior Execs Need to Be on Twitter
To really capture the promise of social media, the honchos need to join the conversation.
November 25, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.