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Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan

Harvard Business Review

Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. Since its launch in September 2011, DOST has garnered more than a third of India's hypercompetitive light commercial vehicles market. And they did it. lakhs ($6,600).

CEO 15
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What the Best Transformational Leaders Do

Harvard Business Review

Long before becoming CEO, in 2016, he was searching for new growth in the hypercompetitive travel reservations market, coming across a pair of small European startups with a business model opposite to Priceline’s in two key ways: Instead of taking an up-front 25% commission on a hotel reservation, the startups charged only 15% after check-out.