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Creating Shared Value vs. Leveraged Social Programs

Harvard Business Review

Michael Porter and Mark Kramer, writing in HBR ( December, 2006 and January-February, 2011 ), advance the idea of creating shared value by developing strategies and policies that enhance the competitiveness of the company while advancing social and economic conditions of the community. All profits are not equal.

Brand 14
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The Comprehensive Business Case for Sustainability

Harvard Business Review

These require sophisticated, sustainability-based management. Michel Porter and Mark Kramer pioneered the idea of “creating shared value,” arguing that businesses can generate economic value by identifying and addressing social problems that intersect with their business. ” Improving risk management.