N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 365

Brand Brand Management Blog Media 365

Harvard Business Review

JANUARY 19, 2011

While that formative decade is long and dynamic for each person; in a companion post I've offered some observations on the differences between Generation Z and Generation After-Lehman ; there are some consistencies in how best to manage and motivate excellent twenty-somethings. A simple tip for a manager is to stand while you're at your desk.

Motivation 16

Motivation Management Short-term Long-term 16

Harvard Business Review

FEBRUARY 4, 2014

Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion. In early 2006, Diego Rodriguez and I started teaching a class we called “Creating Infectious Action” at the Stanford d.

Engineering 11

Engineering Class Software Mentor 11

Harvard Business Review

FEBRUARY 8, 2011

A common tactical error here is for a product- or technology-focused entrepreneur to look for someone with top shelf management consulting experience: it's not a bad instinct, since management consultants are polished and smart, but they rarely have core executive chops apart from project management or some general "operations" background.

How To 15

How To Long-term Learning Curve Entrepreneur 15