The Ultimate Question 2.0: A book review by Bob Morris
First Friday Book Synopsis
OCTOBER 6, 2011
How NET PROMOTER Companies Thrive in a Customer-Driven World Fred Reichheld with Rob Markey Harvard Business Review Press (2011) Here is an open-source system whose “engine” can drive profitable growth This is a revised and expanded second edition of a book published in 2006. The Ultimate Question 2.0:
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