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Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. Once a brand’s appeal begins to erode, it will require significant time and expense to recover.

Brand 365
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Is Entrepreneurship As Popular As We Think?

The Horizons Tracker

Indeed, in the United States, data reveals that entrepreneurship has declined by around half between 1978 and 2011, with this especially pronounced among the share of young firms, as employment at young firms fell from nearly half of the workforce in the 1980s to just 39% by 2006. Hype run wild. in 1985 to just 5.3%

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How to Pick a Co-Founder

Harvard Business Review

Different operational skills. Even within a discipline there are differences in core operational strengths: often highly technical businesses will have more than one highly technical co-founder, but one of them will, for example, be a terrific architect while the other will be excellent at R&D or engineering. Similar work habits.

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