The Empowered Buisness

JULY 6, 2015

The following example comes from coaching a Mazda/ VW automotive dealership sales team. Dan is also the author of 5 books, including the #1 business best-seller, Sales Autopsy (Kaplan, 2006). CAR CHART EXAMPLE. TO (Gain, Benefits). AWAY (Pain, Problems. Lots of prestige in owning a nice, new car; lookin’ successful.

Motivation 100

Motivation How To Kaplan Automotive 100

Harvard Business Review

AUGUST 16, 2017

Tesla, Elon Musk’s automotive start-up, is having a very good year. But is its automotive business a disruptor, poised to transform the entire transportation sector? In the meantime, of course, there’s no guarantee that Tesla will be the winner in any automotive technology arms race. None of them succeeded.

Supply Chain 11

Supply Chain Automotive Disruptive Innovation Transportation 11

Harvard Business Review

JULY 25, 2016

The first installment had been written in 2006. It outlined Tesla’s automotive strategy and it has been pretty much followed to the letter. Last week Elon Musk released the second installment of Tesla’s Master Plan.

Strategy 8

Strategy Automotive Mass Marketing Business Model 8