Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
This book helps you identify your firm’s distinctive blend of strategic direction and differentiated capabilities that give you the ‘right to win’ in your chosen markets. In 2006, Pfizer directly redeemed the value built by PCH by selling the business to Johnson & Johnson for an unprecedented US$16.6
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