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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

This book helps you identify your firm’s distinctive blend of strategic direction and differentiated capabilities that give you the ‘right to win’ in your chosen markets. In 2006, Pfizer directly redeemed the value built by PCH by selling the business to Johnson & Johnson for an unprecedented US$16.6

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Some of the Most Successful Platforms Are Ones You’ve Never Heard Of

Harvard Business Review

These card networks were allowed to charge their members just enough to cover cost and provide working capital. For more on this, read Dee Hock’s book about starting up the Visa network.). MasterCard IPO’d in 2006, and Visa followed two years later. Now they are very focused on making money.

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