StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap
Strategy Driven
JULY 11, 2013
He is the co-author of the book, The Mind of the Customer: How the World’s Leading Sales Forces Accelerate their Customer’s Success , which was published by McGraw-Hill in 2006. Before joining the BTS team, Lou had a long career in sales for professional services firms.
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