Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
The Essential Advantage : How to Win with a Capabilities-Driven Strategy. In 2006, Pfizer directly redeemed the value built by PCH by selling the business to Johnson & Johnson for an unprecedented US$16.6 by Paul Leinwand and Cesare Mainardi. The conventional wisdom about strategy may be leading your company astray.
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