First Friday Book Synopsis

JULY 1, 2011

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity&# Those who have already read Marti Barletta’s Marketing to Women will welcome this sequel in which she develops in much greater depth her core concepts with regard (..)

Kaplan 70

Kaplan Review Books Marketing 70

Harvard Business Review

JULY 2, 2012

Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. The Ashok Leyland-Nissan joint venture now plans to introduce DOST in other emerging markets in Southeast Asia and the Middle East.

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

NOVEMBER 20, 2015

Here is some advice on how to tap into supply chains for successful scale-up: Reveal more than is comfortable. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Taking this path isn’t a cake walk, however.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8