In the CEO Afterlife

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Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

2007 – Kraft buys Danone Biscuits. 2010 – Kraft buys Cadbury. One of my former employers is the quintessential example of an administrative company that has grown almost exclusively from acquisitions and mergers. Here’s a snapshot of their path to growth: 1985 – Kraft buys General Foods. 1990 – Kraft buys Jacobs Suchard.

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