Women on Business

DECEMBER 2, 2010

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Harvard Business Review

OCTOBER 15, 2014

The US-based company used to be a diversified industrial group, with activities in all types of glass, chemicals, paints, optical materials, and biomedical systems. PPG (originally “Pittsburgh Plate Glass”) is a splendid example of such a transformation.

Company 11

Company Chemicals Short-term How To 11

Harvard Business Review

MARCH 21, 2012

A group of us bought the company from the Armstrong Group in a buy-out in 2007. Starting in our biggest business — carpet tiles — our managers and staff have gone through the grinding process of identifying every single chemical in our products. I'm also an owner. We did that. Sounds pretty idealistic, doesn't it?

Strategy 11

Strategy McKinsey Chemicals Armstrong 11