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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

 Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011.  Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011.  Enjoy! .  Enjoy!

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Ready to Rideout the Bear Market?

Coaching Tip

Bear markets are cunning beasts. Don't get me wrong -- we are not in the bear market territory yet. An "official" bear market begins when the stocks indexes decline 20%. The DJIA's decline from the May 2, 2011 high to the September 21 low is about 17%. The stock market has been around a while. Close, but no cigar.

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Contrarian Analysis Can Keep You Ahead of the Herd in 2011

Coaching Tip

That’s not how we view the world here at Elliott Wave International, where instead we study patterns of positive and negative mood to predict changes in the stock market, current events and other trends. The stock market is literally a drawing of how the scales of mass mood are tipping. It was only with such data that R.N.

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Six Weeks of U.S. Stock Market Decline: Now What?

Coaching Tip

The market's last seven-week stretch of losses began in May 2001, as the dot-com bubble deflated," reports The Associated Press. As for why stocks are falling, most observers agree: Blame "weaker hiring, industrial output, and a moribund housing market." Then think back to 2007. As for the U.S. Prechter Jr.:

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When to Restructure | N2Growth Blog

N2Growth Blog

They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes.

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Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

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