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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Shockingly, 70 percent of such initiatives fail to reach their goals, which represents a massive risk with profound implications for those undertaking such a large effort.

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 1 of 2

Strategy Driven

Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. But, whether developed before or after the start of the New Year, the importance of creating a tactical plan for sales and marketing success cannot be overstated.

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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales. Adopting New Tactics. About the Author.

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

Strategy Driven

A fundamental strategy for annual planning is creating a space for success. What goals did you accomplish? Here are some examples of questions to help you perform this evaluation: Based on your annual goals where should your results be right now? Most people handle their annual financial planning the same way.

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Goal Setting vs. Goal Sitting

Chris Brady

Perhaps the best course of action (and I can hardly believe I'm writing the words) is to line up with everyone else and set some 2011 goals for ourselves. So how can we set goals that won't disappear faster than a politician's promise? Goals must be specific 2. Goals must be written down 3. So far so good.

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3 Reasons Team Building is Vital for Employee Engagement

Lead Change Blog

From the greatest NBA season ever played by the ‘95-’96 Chicago Bulls (72-10 with a Championship) to the international dominance of the Spanish soccer team from 2007-2012, there’s one common thread…. It’s important to align this advancement with the career goals of the individual whenever possible. Setting up S.M.A.R.T.

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Strategic Planning – How Much Should Organizations Spend on Business Planning?

Strategy Driven

Well-crafted strategic and annual business plans provide a sense of purpose and direction. Furthermore, these business plans service as a communications mechanism to drive alignment of management decisions and employee actions to the effective and efficient achievement of the organization’s mission goals.