2008, 2010 and Prahalad - Leadership Digital

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Prahalad

The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

OCTOBER 22, 2012

Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. Hamel and Prahalad have an entirely different point of view. But according to Prahalad and Hamel, firms should set unrealistic goals, not realistic goals.

Goal

Goal Prahalad Hamel CPA

Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

MAY 17, 2011

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Hyundai captured market share and quickly increased its market share in part because of its Hyundai Assurance program in 2008 (the program offered to take the car back with no damage to the credit report in case of job loss).

Prahalad

Prahalad Business Model Early Adopters Innovation

The Timeless Strategic Value of Unrealistic Goals

Design Lessons from the Consumer at the Bottom of the Pyramid

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