In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. This time, InBev, who bought AB in 2008 decided to throw new package graphics at the problem. November 10, 2011 at 4:48 am. November 11, 2011 at 7:50 am. December 2011. November 2011. October 2011. September 2011.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

AUGUST 9, 2011

by John • August 9, 2011 • Life , Marketing • 0 Comments. The crashes of 1987, 2000 and 2008 experienced recovery. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. © 2011 In the CEO Afterlife.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I discovered Twitter in February, 2011.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. June 14, 2011 at 7:15 pm. June 14, 2011 at 11:13 pm. >I December 2011. November 2011. October 2011. September 2011.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

APRIL 26, 2012

The ”Health safety environment” theme contains zero releases since 2008. Gulf of Mexico response” has 16 posts since the beginning of 2011; the six most recent are all about legal rulings or settlements or culpability. BP’s official press release page identifies 10 P.R. At Facebook and Twitter, we have a different story.

Press Release 131

Press Release Reputation Tourism Advertising 131