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Siena by Car - "You Idiot"

Chris Brady

As my five and six year old can only handle so manysteps taken in the name of tourism, and since their appreciation for Gothicarchitecture and the history of Tuscany’s artists hasn’t quite reached fullmaturity, conserving their travel distance is a great strategy for extendingthe potential time for touring. Things wereworking out swimmingly.

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New Report: We're Not As Connected As We Think

Harvard Business Review

Based on data covering the period from 2005 to 2011, it charts how globalization has evolved since the onset of the financial crisis at the global, regional, and national levels. The world's most globally connected country (the Netherlands) is hundreds of times more connected than the least connected country (Burundi).

Report 15
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The Mainstreaming of Augmented Reality: A Brief History

Harvard Business Review

But it also has implications for areas outside of entertainment, such as marketing, fashion, tourism, and retail, where commercial AR apps have already been increasing in numbers and popularity. The first commercial AR application appeared in 2008. These early systems superimposed virtual information on the physical environment (e.g.,

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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

More recently, the BP-sponsored Gulf Coast tourism TV campaign has implied that everything is back to normal. The ”Health safety environment” theme contains zero releases since 2008. Gulf of Mexico response” has 16 posts since the beginning of 2011; the six most recent are all about legal rulings or settlements or culpability.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Since its refurbishment in 2008, for example, The Heineken Experience in Amsterdam has become one of the city’s top attractions. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. In 2014, more than 740,000 visitors toured the historic brewery.

Brand 8
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Why Greece and Cyprus May Be Better Off Without the Euro

Harvard Business Review

While the Troika has refused to budge on the austerity agenda, Greece’s GDP has shrunk every year since 2008, with the biggest contraction being 9% in 2011. Unemployment in Cyprus touched 16% last year, with 35.5% of its youth without jobs. Worse could happen in Greece. A managed exit from the common currency could alter that.

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Why Your Customers Hate You and How to Fix It

Skip Prichard

Unfortunately, it didn’t have the market share head start enjoyed by Fitbit (launched Tracker in 2008) and Jawbone (launched UP in 2011). Nike entered the wearable fitness tracker market in 2012 with its FuelBand, supported by a world-class brand, significant advertising, and functional advantages.

How To 76