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How Disney Found Its Way Back to Creative Success

Harvard Business Review

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). Iger used the Pixar and Marvel purchases to convince George Lucas to sell them Lucasfilm (for about $4 billion) in 2012. It was a bold push towards the future.

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What Does Your Brand Sound Like?

Harvard Business Review

According to research presented at the 2012 Audio Branding Congress , congruent sound cues can increase the speed of a visual search for products (a key for success in both online and retail settings), as well as improve the perceived taste of food and wine (PDF). SNCF’s Audio Logo, 2008. SNCF’s Audio Logo, 2012.

Brand 10
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Kodak and the Brutal Difficulty of Transformation

Harvard Business Review

2012 has not gotten off to a great start for Eastman Kodak. In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses. Kodak wasn't blind to this shift.

Gilbert 15
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Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Harvard Business Review

Nearly all of them survived the great recession of 2008-2009. The Munich-based Hidden Champion Arri, world market leader in professional film cameras, used the expertise of Fraunhofer to navigate the transition from analog to digital technology, and was thus able to defend its leading market position.

Class 15
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The Secret to Alibaba’s Culture Is Jack Ma’s Apartment

Harvard Business Review

Jack Ma’s First Day Speech in Alibaba Apartment from Taluswood Films on Vimeo. That choice cuts to the heart of Alibaba, according to Porter Erisman, who served as a vice president at the company from 2000 to 2008, and whose documentary on his time there debuted in 2012. “Alibaba was started in Hupan Garden.

Porter 8
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37 Top Christian Authors Every Believer Must Uncover

Miles Anthony Smith

It is expected to remain the religion with the most followers until at least 2050, according to a survey conducted by Pew Research Center in 2012. He wrote over 30 books, including The Space Trilogy , Mere Christianity , and the well-known Chronicles Of Narnia whose film adaptation was widely watched by both Christians and Non-Christians.

Film 52
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37 Top Christian Authors Every Believer Must Uncover

Miles Anthony Smith

It is expected to remain the religion with the most followers until at least 2050, according to a survey conducted by Pew Research Center in 2012. He wrote over 30 books, including The Space Trilogy , Mere Christianity , and the well-known Chronicles Of Narnia whose film adaptation was widely watched by both Christians and Non-Christians.

Film 52