The Rise of Influence 3.0: How Business Began Catching Up to Motivation 3.0
Engaging Leader
NOVEMBER 26, 2013
Readers of Daniel Pink’s 2009 bestseller DRIVE will notice parallels between Influence 3.0 and Pink’s concept of Motivation 3.0. But there are more factors affecting influence than just motivational psychology factors; for example, culture, technology, and communication.
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