Divest With Care
Harvard Business Review
DECEMBER 10, 2012
GE's expertise at building and marketing engineered products is legendary, but media and entertainment call for different skills. Pfizer divested its consumer health care business in 2006, selling it to J&J for more than 20x EBITDA. Pfizer Inc. Pfizer Consumer Healthcare. A spectacular move — or was it? Gillette-Duracell.
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