Doing ‘Different’ Right: Ten Big-Time Difference Makers and How They Made Some Serious Dough Thinking Outside the Box, part 1 of 2

If you’re looking for ways to set your business apart in this economy, look no further. There has never been a better time to be different. Here are ten companies that have done ‘different’ better than the rest.

In today’s business world, ‘business as usual’ is likely to put you out of business. If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. In order to keep your customers happy (and happily spending!), you have to get their attention, and that means your typical tried-and-true marketing tactics aren’t going to cut it anymore. To beat your competition, you have to stand out and find ways to be you – uniquely!

With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. But for your business to survive, you have to find ways to cut through that noise. Attracting attention often means that you have to step outside of the current norms and stand out.

If you aren’t sure where to get started, take a cue from other companies that have taken innovation to heart and used it to successfully win and keep customers.

Read on for some innovation inspiration from companies that found ways to make their customers take notice – while sticking with their values:

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About the Author

Maribeth Kuzmeski, MBA, is the author of five books, including …And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (Wiley, 2010) and The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, 2009). She is the founder of Red Zone Marketing, LLC, which consults with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. Maribeth has personally consulted with some of the world’s most successful CEOs, entrepreneurs, and professionals. An internationally recognized speaker, she shares the tactics that businesspeople use today to create more sustainable business relationships, sales, and marketing successes.