The Practical Leader

JANUARY 8, 2019

Experts forecasted in 2000 that 30 gigawatts of electricity would be generated worldwide through wind power by 2010. It was 200 gigawatts and reached 370 by 2015. Predictions often tell us more about the predictor’s explanatory style and values than the future. There were 109 million sold by then and over 17 billion sold to date.

Project 67

Project Letter Trends Wilde 67

Harvard Business Review

AUGUST 1, 2012

"You have to deliver $300 million in incremental growth by 2015," the business unit head told the leader of his innovation team. That's less than 5 percent of our revenues, so that should be quite doable.". But the basic pattern continues.

Innovation 14

Innovation Planning Kahneman Tversky 14

Harvard Business Review

AUGUST 17, 2015

At C Space, we’ve conducted more than 800 mobile journaling and ethnography projects on behalf of over 240 clients since 2010, and have seen the power of bringing consumer experience to life for our clients. Product and package designers can see how people open, store, and use their purchases “in the wild.”

Document 8

Document Marketing Learning-by-Doing Productivity 8