I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. Starting in our biggest business — carpet tiles — our managers and staff have gone through the grinding process of identifying every single chemical in our products. Sounds pretty idealistic, doesn't it? 1] McKinsey & Co.,
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