Smarter Retailing via (Un)conventional Thinking
Harvard Business Review
DECEMBER 5, 2011
Since consumers have many retailers at which to shop, premium prices are quickly competed away. The large UK retailer, owned by Wal-mart, lowered its 2010 expenses by over £70 million ($110 million) through energy and waste reduction throughout its retail footprint of 500 stores. Consider Asda. Their distinctive insight?
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