Harvard Business Review
AUGUST 23, 2011
All the world's apparel manufacturers and retailers have joined the race to clothe China. survey, only 12% of consumers said they keep abreast of the latest fashions. Meanwhile, the number of people agreeing with the statement "I build my wardrobe around different occasions and needs" rose from 36% in 2010 to 45% in 2011.
Harvard Business Review
JANUARY 31, 2014
survey showed that as much as 40% of time watching TV is spent on such media multitasking activities, and it’s likely that this behavior has accelerated over the past three years. To come to these, and other, conclusions, we constructed a massive dataset of television advertising in 2010 ( the year tablet sales skyrocketed ).
Expert insights. Personalized for you.
13 
Let's personalize your content