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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week.

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend. for " every manufacturer, component, and process in apparel production."

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Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

Harvard Business Review

While many advertisers are rightly nervous about multitasking, there could be new opportunities to benefit from this trend. To come to these, and other, conclusions, we constructed a massive dataset of television advertising in 2010 ( the year tablet sales skyrocketed ). A 2011 Nielsen Co. billion in U.S.