As Emerging Markets Slow, Firms Search for “New” BRICs
Harvard Business Review
NOVEMBER 28, 2013
For example, Peru’s rising middle class offers an increasingly attractive choice for consumer goods and retail MNCs looking to diversify their investments beyond established markets. Quantifying the impressive rise of the middle class, FSG calculates private consumption in Peru is set to grow 54% between 2010 and 2015.
Let's personalize your content