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Top Line Growth? There's an App for That

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. Think of Yahoo!,

Brand 11
Brand B2C Market Segmentation Travel 11
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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

SEPTEMBER 26, 2011

Another telltale sign of category creation is that it comes with a distinctive business model and profit model. Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010.

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B2C Strategy B2B Waterman 12
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