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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. Santander, which made its debut on this year’s list, is a best-case example of a brand that stayed true to its brand promise and saw it pay off.

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Trust

Lead on Purpose

He discusses the concept of building a trust account, which is similar to a bank account. This focus has come primarily from reading The Speed of Trust by Stephen M.R. By behaving in ways that build trust you make deposits, by behaving in ways that destroy trust you make withdrawals.

Covey 265
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Leadership & Emotional Control | N2Growth Blog

N2Growth Blog

Over the years I have observed countless examples of people who jeopardize their future to satisfy an emotional need, when what they should have done was protect their future by exhibiting control over their emotions. That took me sometime to understand properly… it was such a good reply from an experienced person.

Blog 416
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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

Here’s an example…Even in this day and age, it is still not that uncommon to find large corporations and government agencies with IT silos built upon mainframe computing solutions. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Our Freedom. All Rights Reserved

Loyalty 419
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The Disconnected Leader | N2Growth Blog

N2Growth Blog

If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat. moravecglobal Here's another example of disconnected leadership and the consequences for, in this case, students, faculty and taxpayers.

Blog 412
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Success vs. Significance | N2Growth Blog

N2Growth Blog

Did the attainment of your 2010 goals lead you closer to success or significance? Let me use an example which contrasts a politician (often successful and rarely significant) with a statesman (usually both)…it has been said that a politician is concerned with winning the election and a statesman is concerned about future generations.

Blog 409
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Leading Those Who Don't Want To Follow | N2Growth Blog

N2Growth Blog

link] #FollowFriday 24-09-2010 Mike Myatt « A Dime a Dozen Small Business, Tech and Talk [.] I mentioned an example of this in a comment on a recent Ron Edmondson post dealing with Leading People Older Than You. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Thank you for sharing.

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