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P&G Innovates on Razor-Thin Margins

Harvard Business Review

Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume. centric "glocalization" to India-centric local innovation. This blog is co-authored with John R. The result has been transformative for P&G's Gillette business in India. He is a consultant at L.E.K.