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Why Management Ideas Matter

Harvard Business Review

Kim and Renée Maubourgne, the authors of Blue Ocean Strategy , have influenced companies, not-for-profits and national governments around the world. In 2010, the government of Malaysia launched the third wave of its National Blue Ocean Strategy.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

So the list that follows is my ranking of the Top 10 Speakers from World Business Forum 2010 as well as my logic behind the rankings. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed.

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