Harvard Business Review

MARCH 1, 2011

Messing with a much loved brand is never easy, but astute brand management involved ardent fans with the relaunch and enlisted another British icon, Paddington Bear, to bring the brand back to growth. In 2010, the brand spoofed the British elections.

Brand 14

Brand Media Brand Management Globalization 14

Harvard Business Review

JULY 17, 2013

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. And in 2010, Greenpeace attacked Nestlé with a viral video over its use of unsustainable palm oil. The business case for corporate social responsibility (CSR) is becoming easier and easier to make.

Media 8

Media Public Relations Brand Video 8

Harvard Business Review

JULY 17, 2015

The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

AUGUST 20, 2012

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Healthcare organizations are implementing electronic health records systems so they can migrate from islands of medical services to sharing patient data across care providers.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

JANUARY 4, 2011

After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. Am I choosing to be a brand or a person online? Much attention has been paid to "personal brand management" or "reputation management" online.

Media 15

Media Brand ROI Commitment 15

Harvard Business Review

JANUARY 4, 2011

After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. Am I choosing to be a brand or a person online? Much attention has been paid to "personal brand management" or "reputation management" online.

Brand 15

Brand Media ROI Commitment 15

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. That's right.

Innovation 15

Innovation Supply Chain Business Simulation Advertising 15

Harvard Business Review

FEBRUARY 16, 2011

Fortune recently named its Businesspersons of the Year for 2010 , and the list was, for the most part, predictable. Reckitt Benckiser's CEO Bart Becht trusted the passion and idea of one Korea-based brand manager — despite strong reservations by parts of the organization — and the result was the development of Air Wick Freshmatic.

Parcell 12

Parcell CEO Airlines Trends 12

Harvard Business Review

JULY 9, 2013

Consider what the antiperspirant brand Secret did for Olympic hopeful Lindsey Van. As a female ski jumper, Van (not to be confused with Olympic skier Lindsey Vonn) was blocked from participating in the 2010 Olympics in Vancouver because the Games only included ski jumping events for men.

Creativity 8

Creativity Brand Advertising Video 8

Roundtable Talk

DECEMBER 17, 2010

Thanks for making 2010 a great year! → Fast Friday with Dorothy Lazovik, Authentic Leaders Edge Posted on December 17, 2010 by LeaderTalker | Leave a comment Oprah does it. Today on our e-Roundtable we took another dive into the topic of personal branding with consultant and trainer, Dorothy Lazovik of the Authentic Leaders Edge.

Brand 43

Brand Blog Godin Mentor 43