N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?
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N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
In the CEO Afterlife
JULY 26, 2016
Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. That means nimbleness, laser-like focus, and market specialization. The answer is by out-spending their competitors and/or investing in acquisitions to increase market clout.
Women on Business
DECEMBER 2, 2012
I had a background in marketing and brand management, and working with concepts and ideas was my passion. One day in September 2010, the name of an old school friend crossed my mind, so I reached out to him on Facebook. And, as luck would have it, that’s just what happened.
N2Growth Blog
JUNE 11, 2010
Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Social Media Influence [.]
Harvard Business Review
APRIL 25, 2011
Brilliant brand management is multi-media and cause-related. Within the confines of good taste, we hope, the Brits are marketing the heck out of the wedding. A 2010 study showed that the public cost of supporting the monarchy was more than $55 million in 2009.
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