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Social Media Influence | N2Growth Blog

N2Growth Blog

Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Our Freedom. mikemyatt: The rigidity of a closed mind is the first s. mikemyatt: More thx @BradAustin1 @LeadershipWatch @GBSL. All Rights Reserved

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Why CEOs Should Watch the Royal Wedding

Harvard Business Review

But the April 29 nuptials are one more example of the coming of the experience economy, in which people pay for the chance to participate at particular times (Farmville, anyone?), Brilliant brand management is multi-media and cause-related. and expenditures on goods and services come in bundles tied to particular events.

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How the Voice of the People Is Driving Corporate Social Responsibility

Harvard Business Review

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. And in 2010, Greenpeace attacked Nestlé with a viral video over its use of unsustainable palm oil. Participants were extremely active, sharing 1,750 comments on all aspects of sustainability.

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The Top Six Innovation Ideas of 2011

Harvard Business Review

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. If you're not running an innovative innovation contest to invite participation and build brand, then you're reacting to your competitor's competition. That's right. Contestification. Who's running it?

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Why Are So Many Celebrities Now "Creative Directors"?

Harvard Business Review

Consider what the antiperspirant brand Secret did for Olympic hopeful Lindsey Van. As a female ski jumper, Van (not to be confused with Olympic skier Lindsey Vonn) was blocked from participating in the 2010 Olympics in Vancouver because the Games only included ski jumping events for men.

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Fast Friday with Dorothy Lazovik, Authentic Leaders Edge

Roundtable Talk

Thanks for making 2010 a great year! → Fast Friday with Dorothy Lazovik, Authentic Leaders Edge Posted on December 17, 2010 by LeaderTalker | Leave a comment Oprah does it. Today on our e-Roundtable we took another dive into the topic of personal branding with consultant and trainer, Dorothy Lazovik of the Authentic Leaders Edge.

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