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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Yes, these pundits were bright and articulate, but they could also be very political. 2010 – Kraft buys Cadbury. 1990 – Kraft buys Jacobs Suchard.

Brand 100
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Social Media Influence | N2Growth Blog

N2Growth Blog

Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Social Media Influence [.] Our Freedom. mikemyatt: The rigidity of a closed mind is the first s. mikemyatt: More thx @BradAustin1 @LeadershipWatch @GBSL.

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Why CEOs Should Watch the Royal Wedding

Harvard Business Review

Brilliant brand management is multi-media and cause-related. A 2010 study showed that the public cost of supporting the monarchy was more than $55 million in 2009. This doesn't include the cost of the gifts others lavish on the newlyweds. history at the equivalent in pounds of about $30 million.

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Miracle Whip, Marmite, and the Love-It-or-Hate-It Brand

Harvard Business Review

The TV ads are nicely tongue-in-cheek, featuring, among others, political guru James Carville (lover) and "Jersey Shore" star Pauly D (hater). Messing with a much loved brand is never easy, but astute brand management involved ardent fans with the relaunch and enlisted another British icon, Paddington Bear, to bring the brand back to growth.

Brand 14
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Know When to Kill Your Brand

Harvard Business Review

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates.

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