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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.

Brand 271
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Choosing The Perfect Business Partner

Women on Business

I had a background in marketing and brand management, and working with concepts and ideas was my passion. One day in September 2010, the name of an old school friend crossed my mind, so I reached out to him on Facebook. She’s passionate and has a strong sense of integrity, both qualities I personally value.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Remember that most people will go to great lengths to help someone who has been of assistance to them. Publish quality content that adds value – what you produce in terms of content will be become synonymous with your online reputation. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 407
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Know When to Kill Your Brand

Harvard Business Review

The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.

Brand 8
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Business Model Innovation Through Process Change

Harvard Business Review

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Healthcare organizations are implementing electronic health records systems so they can migrate from islands of medical services to sharing patient data across care providers.

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Social Media in 2011: Six Choices You Need to Make

Harvard Business Review

After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web?

Media 17
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Social Medai in 2011: Six Choices You Need to Make

Harvard Business Review

After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web?

Brand 17