In the CEO Afterlife

OCTOBER 11, 2011

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.

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Brand CEO P&L Brand Management 253

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. 2010 – Kraft buys Cadbury. I’ve witnessed this scenario far too often. It was so easy to marvel at the intellect of those suggesting the “big picture” perspective.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

AUGUST 29, 2011

But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building. Unleash the power of iconic heritage brands. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

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Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 26, 2012

Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” Yet since December 2010 the company has issued issued only 118, and few have to do with the spill and its aftermath. Suffice to say that public suspicion does not favor voluntary action.

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Press Release Reputation Tourism Advertising 131

In the CEO Afterlife

FEBRUARY 10, 2011

Branding the Aspiring Novelist. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Personal branding isn’t new; Fast Company made Tom Peters article a lead story more than ten years ago. Today, ‘the branding of you’ is helping people meet their personal goals. In the CEO Afterlife.

Brand 100

Brand CEO Open-book Magazine 100