Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
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Women on Business
DECEMBER 24, 2010
As we read year-end and best-of 2010 articles and watch the tribute shows, take a moment to try to add up the cumulative wealth of those being remembered. In the years leading up to 2010, estate planners believed that an estate tax-free 2010 would never happen, but Congress never got its act together long enough to change the law.
Women on Business
DECEMBER 17, 2010
This year of 2010 has been a revelation to me as to the ins and outs of Social Media. Not really. But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What’s a girl to do? Why capitalize the first letters?
Women on Business
JANUARY 3, 2011
Crush Your Competition in 2010 You are probably wondering how your competitors are getting write-ups and articles. But with a little creativity, you can create income streams to supplement or replace that lost income. Top 10 US Cities to Capture Small Business Recovery Act Dollars List of top ten US cities leading the recovery effort.
Women on Business
JANUARY 19, 2011
I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! Brand your ideas internally. Building Your Brand “Buddy The Elf” Style – Part 2 Last week I talked about the first two steps of. How do I build customer loyalty? I earn loyalty by giving it.
Women on Business
JANUARY 11, 2011
Don’t oversell yourself and your brand. Yet, it is not easy if you don’t know how to craft a pitch that is tailored perfectly to meet the needs of the show. Some shows urge you to contact to a producer while others use booking agents. Make sure you get the correct spelling of the producer’s name too. Keep it personal and friendly.
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