article thumbnail

A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. Co-branding , of course is an out-of-the-box feature. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8) In the interim we might also look at piloting an Affiliate Marketing Strategy.

article thumbnail

Who Rules the Web Now?

Harvard Business Review

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." They're out to kill the cost-per-thousand or CPM-based ad sales model. These are tech companies.

CPA 15