Strategy Driven
NOVEMBER 1, 2010
Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
Kevin Eikenberry
NOVEMBER 15, 2010
Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe What is the Best Leadership Blog of 2010? by Kevin Eikenberry on November 15, 2010 in Leadership , Leadership Blogs , Learning That is the question we want you to help us answer! total value approaching $650!)
Women on Business
DECEMBER 24, 2010
As we read year-end and best-of 2010 articles and watch the tribute shows, take a moment to try to add up the cumulative wealth of those being remembered. In the years leading up to 2010, estate planners believed that an estate tax-free 2010 would never happen, but Congress never got its act together long enough to change the law.
Women on Business
DECEMBER 17, 2010
This year of 2010 has been a revelation to me as to the ins and outs of Social Media. In my small way I really do want a global business. Not really. But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business.
Women on Business
JANUARY 3, 2011
Crush Your Competition in 2010 You are probably wondering how your competitors are getting write-ups and articles. But with a little creativity, you can create income streams to supplement or replace that lost income. Top 10 US Cities to Capture Small Business Recovery Act Dollars List of top ten US cities leading the recovery effort.
Expert insights. Personalized for you.
65 
Let's personalize your content