article thumbnail

Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
article thumbnail

Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. The winner will be the blog receiving the most votes (One vote per email address), and you can vote by clicking on the link above.

Blog 366
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 30 Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

This week, I'm… 2 Tweets Thought Leadership | N2Growth Blog By Mike Myatt, Chief Strategy Officer, N2growth Thought Leadership…What is a thought leader, [.] Top 30 Leadership Blogs 2010 | N2Growth Blog (n2growth.com) [.] I know, I know - another list? excellent posts from this week's independent business blogs.

Blog 411
article thumbnail

How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
article thumbnail

Top Leaders of 2010 | N2Growth Blog

N2Growth Blog

He has recently aquired ownership of The Whiteboard Sessions (a conference designed for leaders & strategy). If you weren’t already aware of it, I wanted to let you know that your nominee (Maggie) was selected as the winner of our unsung leader of 2010 contest. but you’ll not find that here. but you’ll not find that here.

Blog 321
article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.

Brand 253
article thumbnail

Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237