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Metrics: Are They Mapped With Your Business Objectives?

QAspire

Home Go to QAspire.com Guest Posts Disclaimer Metrics: Are They Mapped With Your Business Objectives? You can measure almost anything in your business, but if those metrics don’t serve a real business objectives, they are just numbers with no real meaning. A lot of business leaders.

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A Round Up of My Writing in August 2010

QAspire

Home Go to QAspire.com Guest Posts Disclaimer A Round Up of My Writing in August 2010 August 2010 came to an end, and once again, I didn’t quite notice it in frenzy of everything going around. In case you missed reading any of my posts, here is a quick round up of all my writing in August 2010. Have a GREAT weekend!

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GC24: Killer Gamification: Engaging for Impact

Engaging Leader

The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status. Now, businesses were using gamification, which we define as game-inspired tactics to engage people, often with similarly powerful results. However, the […]. However, the […].

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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 Here are my picks for the week of October 25th - 31th, 2010.  Here are my picks for the week of October 25th - 31th, 2010.  Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives. .   Enjoy!  Enjoy!  Enjoy!

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Dr. Liz Alexander on Thought Leadership

Rajesh Setty

LA: Look at the context in which business is operating these days. The 2010 Critical Skills Survey conducted by the American Management Association (AMA) reported on the most important skills organizations need today: Critical thinking/problem solving; Communication; Collaboration; and Creativity/innovation.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. An example of "Liquid and Linked" was our FIFA 2010 World Cup program, which was the largest-ever Coca-Cola activation in history. No matter where consumers encounter it, linked content supports our overall strategy.

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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

Drawing on a powerful tool from the finance world, they conceived of those collections operating as portfolios — each with a specific business objective and time horizon. Those three business portfolios are: The future state portfolio. billion in 2010 to $4.9