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Metrics: Are They Mapped With Your Business Objectives?

QAspire

Home Go to QAspire.com Guest Posts Disclaimer Metrics: Are They Mapped With Your Business Objectives? You can measure almost anything in your business, but if those metrics don’t serve a real business objectives, they are just numbers with no real meaning. A lot of business leaders.

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A Round Up of My Writing in August 2010

QAspire

Home Go to QAspire.com Guest Posts Disclaimer A Round Up of My Writing in August 2010 August 2010 came to an end, and once again, I didn’t quite notice it in frenzy of everything going around. In case you missed reading any of my posts, here is a quick round up of all my writing in August 2010. Great posts, Great music!

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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 Here are my picks for the week of October 25th - 31th, 2010.  Here are my picks for the week of October 25th - 31th, 2010.  Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives. .   Enjoy!  Enjoy!  Enjoy!

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Dr. Liz Alexander on Thought Leadership

Rajesh Setty

Thought Leadership is one of my favorite topics. Like any other form of leadership, it comes as a consequence of others following you. The book is still the premier method of conveying thought leadership, without a doubt. RS: Why are we hearing so much about the importance of thought leadership at the moment?

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. An example of "Liquid and Linked" was our FIFA 2010 World Cup program, which was the largest-ever Coca-Cola activation in history. No matter where consumers encounter it, linked content supports our overall strategy.

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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

CEO Kenneth Samet, along with Wagner and the six other executives on the leadership team, set a long-term goal of building a major growth business from these new areas. Connecting Three Different Business Portfolios. Those three business portfolios are: The future state portfolio. billion in 2010 to $4.9