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GC24: Killer Gamification: Engaging for Impact

Engaging Leader

The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status. Now, businesses were using gamification, which we define as game-inspired tactics to engage people, often with similarly powerful results. However, the […]. However, the […].

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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 Here are my picks for the week of October 25th - 31th, 2010.  Here are my picks for the week of October 25th - 31th, 2010.  Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives. .   Enjoy!  Enjoy!  Enjoy!

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Dr. Liz Alexander on Thought Leadership

Rajesh Setty

First, Dr. Liz Alexander Bio: Dr. Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. LA: Look at the context in which business is operating these days. She was happy answer a few questions on the topic.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. An example of "Liquid and Linked" was our FIFA 2010 World Cup program, which was the largest-ever Coca-Cola activation in history. Build a process that shares successes and failures quickly throughout your company.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

A content marketing strategy that can align what the brand is selling with specific customer needs through useful content in the formats buyers want and in the channels where they spend time has a much greater opportunity to be a successful program. This field will only grow more critical to success in business. No answer) 14.

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