Taking a Step Back Doesn’t Always Move You Forward
In the CEO Afterlife
JULY 26, 2016
Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. 2010 – Kraft buys Cadbury. I’ve witnessed this scenario far too often. It was so easy to marvel at the intellect of those suggesting the “big picture” perspective.
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